Creative Ways to Use Advanced Dynamic Pricing to Boost Sales in Your WooCommerce Store
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Advanced dynamic pricing is an innovative and ever-evolving pricing strategy that is used by businesses to maximize profits and competitiveness. As the name suggests, dynamic pricing involves changing prices based on market conditions and customer demand. This strategy can be incredibly effective in increasing revenue and profits, but it requires a lot of creativity to be successful.
Why should creativity be a top priority?
The human brain processes visual data 60 thousand times faster than text. Therefore, creative ads allow you to convey information about your brand and products to customers more effectively than just text.
Creative advertising:
- attracts the user’s attention to the ad;
- supports or explains the text message, if any;
- talks about a brand or product, creates a suitable image in the eyes of potential customers;
- evokes emotions that influence purchasing decisions or become associated with the brand;
- encourages consumers to take the desired target action: go to the website, place an order, leave their contact information or otherwise interact with the ad;
- helps you differentiate yourself from competitors and highlight your advertising campaign.
Techniques for creating interesting advertising
Interesting advertising is most often created using tropes. Tropes are a concept from literature that denote the expressive means of language. Tropes include metaphor, hyperbole, allegory and others.
At the heart of any marketing campaign is concept. A concept is not just an illustration of an object; the emphasis is on its characteristics. Creative advertising of services and products should demonstrate the competitive advantages of the product.
Therefore, attention should be focused on a couple of advantages and talked about them using tropes. The rule is: for each property – one trope. How it works will become clear from the following examples.
Exaggeration (hyperbole)
The Nikon S60 camera promotion used exaggeration. The main feature of this technology – the face detection function – was chosen as a competitive advantage. Nikon marketers exaggerated this property: the poster shows how the camera recognizes, in addition to humans, the figures and faces of ghosts in a hotel.
Obviously, the new Nikon model cannot recognize ghosts, especially as demonstrated on the poster, and the very question of the existence of ghosts is controversial. However, the goal of the campaign was achieved: the advertisement turned out to be unusual and catchy.
Understatement (litote)
It turns out that not every advantage of a product is important to exaggerate in order to get attention. You can go backwards and downplay the shortcomings. Or turn properties undesirable for the buyer into almost advantages using a trope called litotes.
Siemens has an advertisement that shows that the new model of vacuum cleaner is so quiet that it does not distract from watching the opera. Of course, this is a clear understatement. But the idea itself is interesting and creative.
Comparison
This trope involves comparing one object to another based on their common properties. In advertising, a product is compared with an analogue. Since the promoted product looks better than the abstract product, it creates the feeling that it is better than all competitors.
A well-known Duracell batteries used comparison in advertisement, which compares the operation of a toy on two types of batteries. Of course, devices run longer on Duracell than on conventional batteries. Advertising slogan: “Duracell – nothing lasts so long.”
The above image is considered one of the most successful in the history of creative advertising. It has been used with constant success for several decades, demonstrating the main property of batteries – durability. Moreover, it does this in an ironic and visual manner.
Metonymy
This technique consists of designating an object through its attribute or another closely related object. An example would be an advertisement for baby diapers that shows parents sleeping peacefully. This restful sleep is a metonymy for excellent quality diapers, with the use of which the child sleeps for a long time and allows mom and dad to rest.
Metonymy is one of the important advertising tropes, despite the fact that it is not a direct tool with the help of which an image is created.
It is obvious that ideas for non-standard promotion are the product of hard work, the ability to use special tools and the result of the correct presentation of the main characteristics of the product. The main thing is to correctly highlight competitive advantages and know the tools to interpret these properties so that you get the most creative advertising.
What rules should you use to increase your brand awareness?
Try creating your own marketing company in an unconventional way. Our plugin Advanced Dynamic Pricing for WooCommerce will help you with this. It allows to set up many different types of discounts for each situations.
Especially for our readers, we have selected the most innovative pricing rules and provided instructions for them.
- For companies based on hyperbole — Auto add to cart
Let’s look at the next rule – buy 2 belts and get 3 with a 50% discount.
Create a rule (blank). Add Filter by products section. Select Products type and set the quantity to 2. Select the product – Belt. Add Auto add to cart section. Select the same product and set the discount for it.
- For companies based on litote — discount on attribute
Do you have defective products? For, example it has scratches, abrasions or damaged packagings.
Sell them at a discount via Advanced Dynamic Pricing for WooCommerce!
Create a rule (Product discount). Choose the Attributes type in the Filter by products. Select the attribute. In the Product discount section choose the discount.
- For companies based on comparison — sample as a gift
The “buy a partner’s product and we’ll give you our sample as a gift” rule perfectly illustrates the comparison. Obviously, after trying a sample of your brand, the buyer will be able to compare it with a competitive product and make a choice in your favor the next time he/she orders.
Create a rule (blank). Add Filter by products section. Select Products type and the product – Belt. Add Free products section. Select your product.
Note: if you want to give a sample only once, then set Can be applied — Once.
- For companies based on metonymy — discount on category
Do you want the client to think about your company first when he sees an object, emotion or animal? Link his purchases with associations. Give a discount for the category you belong to.
For example, your business calls “CapybArt”. You create custom T-shirts.
Create a rule (Product discount). Choose the Categories type in the Filter by products. Select the category. In the Product discount section choose the discount.
In conclusion, creativity is your way to present yourself as a brand. Don’t be afraid to stand out and make a statement. Experiment with different types of advertising and discounts. This is always possible with Advanced Dynamic Pricing for WooCommerce plugin.
