The Omnibus Directive

The Omnibus Directive, also known as the Directive on better enforcement and modernization of EU consumer protection rules, was adopted by the European Parliament in November 2019. It aims to strengthen consumer rights and harmonize consumer protection laws across all EU member states.

The Omnibus Directive requires online platforms to be transparent about their use of algorithms and to provide consumers with clear and understandable information about how prices are determined. This allows consumers to make informed decisions and ensures that prices are not set based on discriminatory factors.

Note: you can read the full text of the directive here.

How to be compliant with the Omnibus Directive for shops on WooCommerce

WooCommerce has plugins that allow you to comply with the directive. Omnibus is one of this plugins. There is confirmation of this on its official WordPress page:

“This plugin allows your site to be compliant with the Directive of the European Parliament and of the Council (EU) 2019/2161 of November 27, 2019, known as the «Omnibus Directive.»”

About compatibility of the Advanced Dynamic Pricing and the Omnibus plugins

Many shop owners concern about compatibility between the Advanced Dynamic Pricing and the Omnibus plugins as they don’t use the standard WooCommerce “Sale Price” field and give the discount on their products using our plugin. So we’ve made a special compatibility for the Omnibus plugin for the pro version users.

There are some conditions and limitations of the compatibility. Follow the next steps to start to log the sale prices:

1. Turn on the compatibility

Go to the “Settings>Compatibility>Omnibus” tab and turn on the option “Enable omnibus compatibility“

2. The compatibility does not apply to Any product rules.
   Logging the prices from the rules that applies on all shop’s products put a lot of load on the server, so we have to restrict these kind of the rules.

3. The Bulk, Gift, Conditional, Adjustments rules are out of the compatibility.
   Only rules that change the price of a product are compatible, e.g., the rules with the Product Discount section.

4. Compatibility applies to rules with specified products (by name or SKU) and categories in the Filter by products section.Only the rules with the Products, SKUs and Categories values of the Product filter have a compatibility with the Omnibus plugin.

5. The sale price has been logged to the Omnibus after clicking the Save rule button, or after disabling and enabling the rule.
   This is the trigger event for the logging.

Note: after the first enabling of the Omnibus plugin, please, resave all your rules so the sale prices from the rules start logging.

For example, we have a Beanie for $20. Omnibus shows the current price of 20, since the price has not changed before. Let’s imagine that we want to make a promotional offer for this product (10% discount).

When you create a rule, it is necessary to select Products in the Filter by products section.

As you can see, Omnibus remembers the previous lowest price (20) and displays it.

Another example, the “25% on the cheapest item” rule: when the customer adds a hoodie or a polo to the cart, he gets 25% discount on a cap, a beanie or a belt.

It works well. After added hoodie, customer see discount on this products.

The compatibility between our Advanced Dynamic Pricing and the Omnibus plugin helps you to comply with the directive.

If you have any questions about this compatibility, please submit a new ticket to our support.

Advanced dynamic pricing is an innovative and ever-evolving pricing strategy that is used by businesses to maximize profits and competitiveness. As the name suggests, dynamic pricing involves changing prices based on market conditions and customer demand. This strategy can be incredibly effective in increasing revenue and profits, but it requires a lot of creativity to be successful.

Why should creativity be a top priority?

The human brain processes visual data 60 thousand times faster than text. Therefore, creative ads allow you to convey information about your brand and products to customers more effectively than just text.

Creative advertising:

• attracts the user’s attention to the ad;
• supports or explains the text message, if any;
• talks about a brand or product, creates a suitable image in the eyes of potential customers;
• evokes emotions that influence purchasing decisions or become associated with the brand;
• encourages consumers to take the desired target action: go to the website, place an order, leave their contact information or otherwise interact with the ad;
• helps you differentiate yourself from competitors and highlight your advertising campaign.

Techniques for creating interesting advertising

Interesting advertising is most often created using tropes. Tropes are a concept from literature that denote the expressive means of language. Tropes include metaphor, hyperbole, allegory and others.

At the heart of any marketing campaign is concept. A concept is not just an illustration of an object; the emphasis is on its characteristics. Creative advertising of services and products should demonstrate the competitive advantages of the product.

Therefore, attention should be focused on a couple of advantages and talked about them using tropes. The rule is: for each property – one trope. How it works will become clear from the following examples.

Exaggeration (hyperbole)

The Nikon S60 camera promotion used exaggeration. The main feature of this technology – the face detection function – was chosen as a competitive advantage. Nikon marketers exaggerated this property: the poster shows how the camera recognizes, in addition to humans, the figures and faces of ghosts in a hotel.

Obviously, the new Nikon model cannot recognize ghosts, especially as demonstrated on the poster, and the very question of the existence of ghosts is controversial. However, the goal of the campaign was achieved: the advertisement turned out to be unusual and catchy.

Understatement (litote)

It turns out that not every advantage of a product is important to exaggerate in order to get attention. You can go backwards and downplay the shortcomings. Or turn properties undesirable for the buyer into almost advantages using a trope called litotes.

Siemens has an advertisement that shows that the new model of vacuum cleaner is so quiet that it does not distract from watching the opera. Of course, this is a clear understatement. But the idea itself is interesting and creative.

Comparison

This trope involves comparing one object to another based on their common properties. In advertising, a product is compared with an analogue. Since the promoted product looks better than the abstract product, it creates the feeling that it is better than all competitors.

A well-known Duracell batteries used comparison in advertisement, which compares the operation of a toy on two types of batteries. Of course, devices run longer on Duracell than on conventional batteries. Advertising slogan: “Duracell – nothing lasts so long.”

The above image is considered one of the most successful in the history of creative advertising. It has been used with constant success for several decades, demonstrating the main property of batteries – durability. Moreover, it does this in an ironic and visual manner.

Metonymy

This technique consists of designating an object through its attribute or another closely related object. An example would be an advertisement for baby diapers that shows parents sleeping peacefully. This restful sleep is a metonymy for excellent quality diapers, with the use of which the child sleeps for a long time and allows mom and dad to rest.

Metonymy is one of the important advertising tropes, despite the fact that it is not a direct tool with the help of which an image is created.

It is obvious that ideas for non-standard promotion are the product of hard work, the ability to use special tools and the result of the correct presentation of the main characteristics of the product. The main thing is to correctly highlight competitive advantages and know the tools to interpret these properties so that you get the most creative advertising.

What rules should you use to increase your brand awareness?

Try creating your own marketing company in an unconventional way. Our plugin Advanced Dynamic Pricing for WooCommerce will help you with this. It allows to set up many different types of discounts for each situations.

Especially for our readers, we have selected the most innovative pricing rules and provided instructions for them.

1. For companies based on hyperbole — Auto add to cart

Let’s look at the next rule – buy 2 belts and get 3 with a 50% discount.

Create a rule (blank). Add Filter by products section. Select Products type and set the quantity to 2. Select the product – Belt. Add Auto add to cart section. Select the same product and set the discount for it.

2. For companies based on litote — discount on attribute

Do you have defective products? For, example it has scratches, abrasions or damaged packagings.

Sell them at a discount via Advanced Dynamic Pricing for WooCommerce!

Create a rule (Product discount). Choose the Attributes type in the Filter by products. Select the attribute. In the Product discount section choose the discount.

3. For companies based on comparison — sample as a gift

The “buy a partner’s product and we’ll give you our sample as a gift” rule perfectly illustrates the comparison. Obviously, after trying a sample of your brand, the buyer will be able to compare it with a competitive product and make a choice in your favor the next time he/she orders.

Create a rule (blank). Add Filter by products section. Select Products type and the product – Belt. Add Free products section. Select your product.

Note: if you want to give a sample only once, then set Can be applied — Once.

4. For companies based on metonymy — discount on category

Do you want the client to think about your company first when he sees an object, emotion or animal? Link his purchases with associations. Give a discount for the category you belong to.

For example, your business calls “CapybArt”. You create custom T-shirts.

Create a rule (Product discount). Choose the Categories type in the Filter by products. Select the category. In the Product discount section choose the discount.

In conclusion, creativity is your way to present yourself as a brand. Don’t be afraid to stand out and make a statement. Experiment with different types of advertising and discounts. This is always possible with Advanced Dynamic Pricing for WooCommerce plugin.

Introduction

One of the most demanded type of the discount is a discount for the wholesalers. Most of the e-shops has a special wholesale price or discount for those who buy in large quantities. The shop owner can give a special price as a coupon or just when the purchase starts from the reasonable quantities.

By offering exclusive discounts to your wholesalers, you can incentivize them to make larger purchases and establish long-term partnerships. Advanced Dynamic Pricing for WooCommerce allows you to customize discounts based on factors such as order volume, product categories, or specific customers. This flexibility ensures that your wholesale pricing strategy is optimized for maximum profitability and customer satisfaction.

With the Role discount function you can set up wholesaler’s discounts. Read on to find out how to do this.

Role discount for a wholesaler

Role discount in Advanced Dynamic Pricing for WooCommerce is a powerful tool that can help retailers manage their pricing in a more efficient and effective way. It allows retailers to apply discounts to certain groups of customers as a guests, wholesalers or internal discount of the company for the staff.

To apply Role discount to a wholesaler, you must first create a rule.

We will set up 4 rules for different situations:

• Discount for the entire store.
• Discount for the required amount in the cart.
• Discount for specific product.
• Discount for bulk purchases.

Discount for the entire store

Click on the “Add rule” button and select “Role discount”.

Specify Wholesaler as the role.

Select the discount type and amount.

There is the discount for the entire store.

Discount for the required amount in the cart

Click on the “Add rule” button and select “Role discount”.

Specify Wholesaler as the role.

Select the discount type and amount.

Click on the “Cart Conditions” button.

Specify amount of cart.

The discount is applied once the cart total reaches $100.

Discount for specific product

Click on the “Add rule” button and select “Role discount”.

Specify Wholesaler as the role.

Select the discount type and amount.

Click on the “Product filters” button.

Choose an item.

Only hoodie with logo has the discount.

Discount for bulk purchases

Click on the “Add rule” button and select “Role bulk”.

Specify Wholesaler as the role.

Specify ranges and discounts.

Product quantities from 3 to 9 receive a 5% discount, and quantities from 10 receive a 10% discount.

Conclusion

Look how easy you can make a discount for the wholesalers with Advanced Dynamic Pricing for WooCommerce.

But you can make your shop more powerful for the wholesalers with the analytics: use Advanced Order Export for WooCommerce to export the report about the wholesalers purchases. How to do it – read in our next articles.

As a WooCommerce store owner, you’re always looking for ways to improve the customer experience and drive more sales. One effective strategy to achieve this is by implementing dynamic pricing, which allows you to adjust prices based on various factors such as customer behavior, inventory levels, and competitor prices. However, implementing dynamic pricing can be challenging, and it’s essential to test and optimize your pricing strategies to ensure they’re effective.

This is where A/B testing comes into play. By running experiments on your WooCommerce store, you can compare different pricing strategies and determine which ones are most successful at driving sales and revenue. In this article, we’ll explore how to use dynamic pricing and A/B testing to optimize your WooCommerce store’s pricing strategies and enhance the customer experience.

What is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, app, or other digital product to determine which one performs better. In the context of dynamic pricing and WooCommerce, A/B testing involves creating two versions of a product or service page, each with a different pricing strategy.

In an A/B test, a portion of your website’s visitors (usually 50%) are randomly assigned to view one of the two versions. The goal is to determine which version generates more sales, revenue, or customer satisfaction. By comparing the performance of the two versions, you can identify which pricing strategy is more effective and make data-driven decisions about how to optimize your WooCommerce store.

A/B testing can be used to evaluate various aspects of your pricing strategy.

Dynamic Pricing Strategies for WooCommerce

There are several dynamic pricing strategies you can use to optimize your WooCommerce store’s pricing. Here are a few examples:

1. Time-based pricing: Adjust prices based on the time of day, week, or year. For example, you might offer discounts during off-peak hours or seasonal sales during the holidays.
2. Quantity-based pricing: Offer discounts for bulk purchases or tiered pricing based on the quantity of items purchased.
3. Geo-based pricing: Adjust prices based on the customer’s location. For example, you might offer lower prices to customers in regions with lower average incomes or higher prices to customers in regions with higher demand.
4. Personalized pricing: Offer customized pricing based on the customer’s purchase history, demographics, or other factors.

Note: You can apply all these strategies in the Advanced Dynamic Pricing for WooCommerce plugin. To learn how to do this, read the article 10 Of The Most Inspiring Advanced Dynamic Pricing Ideas.

A/B Testing Your Dynamic Pricing Strategies

Once you’ve implemented dynamic pricing strategies on your WooCommerce store, it’s essential to test and optimize them to ensure they’re effective. Here’s how to use A/B testing to experiment with different pricing strategies:

1. Define your hypothesis: Start by defining a hypothesis about how a particular pricing strategy will affect the customer experience and sales. For example, you might hypothesize that offering a 10% discount during off-peak hours will increase customer satisfaction and sales by 20%.
2. Set up your experiment: Randomly assign customers to one of two groups: the control group (which sees the original pricing strategy) and the experimental group (which sees the new pricing strategy).
3. Run the experiment: Run the experiment for a predetermined period, such as two weeks or a month. During this time, track the sales and customer satisfaction generated by each group.
4. Analyze the results: After the experiment is complete, analyze the results to determine which pricing strategy was more effective at enhancing the customer experience and driving sales. Use statistical tests to determine if the difference in sales and customer satisfaction between the two groups is statistically significant.
5. Implement the winning strategy: If the experimental group generated significantly more sales and customer satisfaction than the control group, implement the winning pricing strategy on your WooCommerce store.

Here is an example of what your rule in the Advanced Dynamic Pricing for WooCommerce plugin might look like. This rule is for Polo, and it activates a 10% discount on weekdays (Monday to Friday) from 9 a.m. to 3 p.m. (off-peak hours). There is also a limits section added here to ensure that the discount is used 100 times. All you have to do is upload data on 200 Polo purchases and compare the orders.

Which plugin to use to analyze AB testing results?

When it comes to analyzing A/B testing results in an e-commerce store, there are several WordPress plugins that can help you gain valuable insights and make data-driven decisions. One of the most popular and powerful plugins for this purpose is Advanced Order Export For WooCommerce.

Advanced Order Export For WooCommerce is a comprehensive plugin that allows you to export and analyze your store’s order data in various formats, including CSV, Excel, and XML. With this plugin, you can easily filter and segment your order data based on various criteria, such as product, customer, and order status. This makes it easy to analyze the results of your A/B tests and identify which pricing strategies and website features are most effective at driving sales and revenue.

Once you have exported the order data, you can use a spreadsheet program like Microsoft Excel or Google Sheets to analyze the results. You might create a pivot table that summarizes the total sales and revenue for each pricing strategy, or you might use a chart to visualize the data and identify trends.

You can also use the AB testing calculator — A/B Test Statistical Significance Calculator [Free Excel].

Conclusion

Dynamic pricing and A/B testing are powerful tools for optimizing your WooCommerce store’s pricing strategies and enhancing the customer experience. By experimenting with different pricing strategies and analyzing the results, you can determine which ones are most effective at driving sales and improving customer satisfaction. So don’t be afraid to get creative with your pricing strategies and use A/B testing to unlock the full potential of your WooCommerce store. By doing so, you’ll be well on your way to maximizing your profits and achieving long-term success in the competitive world of e-commerce.